Many people expect insurance to move quickly.
A quote, a confirmation, a document.
When questions appear, discomfort follows.
“Why is this necessary?”
“No one asked me this before.”
That reaction is understandable.
In many places, questions are treated as friction.
At CAN Sigorta, questions exist for a different reason:
to reduce uncertainty before it becomes a problem.
Because Insurance Is Built With Questions
Insurance does not start with a document.
It starts with a definition.
How exactly is the address defined?
How is the vehicle or property actually used?
Which risk category truly applies?
When does coverage really begin?
If these questions are skipped, the process still finishes.
A policy is still issued.
But gaps are quietly created inside the system.
Those gaps remain invisible
until something happens.
Most Problems Do Not Begin at the Moment of a Claim
A claim is not the beginning of the story.
It is a checkpoint.
The real story is written much earlier.
At CAN Sigorta, questions are asked at the start because systems do not respond well to explanations added later.
When information is unclear, systems fill the space with assumptions.
And assumptions always work against the insured.
Questions remove assumptions before they become permanent.
“They Didn’t Ask Me This Elsewhere”
This sentence comes up often.
But it is not a comparison of quality.
Not being asked a question does not mean it was unimportant.
It only means it was postponed.
Many disputes begin with the same phrase:
“No one told us this before.”
At CAN Sigorta, questions exist so that sentence never needs to be said.
Questions Slow the Sale, but Speed Up the Outcome
Yes, questions slow the purchase moment.
But they accelerate everything that follows.
They reduce friction.
They remove surprises.
Speed in insurance does not mean the same thing at every stage.
Being slow at the beginning is how you stay fast later.
A Question Is Not Distrust. It Is Responsibility.
Some people interpret questions as suspicion.
As if they are being doubted.
The opposite is true.
Questions are not about the person.
They are about the record.
Systems do not work with intentions.
They work with information.
And information becomes clear only when questions are asked.
This Is Not a Procedure. It Is a Culture.
At CAN Sigorta, asking questions is not a checklist item.
It is a way of working.
Because insurance is not viewed as something that is sold,
but as something that is constructed.
Some conversations take longer.
But many claim processes take far less time as a result.
Processes without questions feel easier.
But ease is often temporary.
At CAN Sigorta, questions exist to protect future silence.
The kind of silence where nothing needs to be explained.
Because in insurance,
real comfort is when nothing needs to be discussed at all.
Kerem Can
Writes on insurance processes and risk behavior.