2026: A Year of Progress, Not Just Growth
In the insurance industry, growth is often measured in numbers. Premium volume, policy count, market share.
But some years are not about how much bigger a company becomes. They are about what kind of company it becomes.
For CAN Sigorta, 2026 is one of those years.
It is not positioned as a year of aggressive expansion, but as a year of structural progress, where service quality, claims management, digital capability, and trust move forward together.
Sustainable Growth Built on Control
Growth remains important in 2026. However, the focus is not speed, but balance.
The goal is clear:
Taking every risk at any price is not considered growth.
In mature insurance markets, sustainable progress comes from selecting the right risks, at the right terms, with the right structure.
That principle defines the approach to 2026.
Claims: Where Insurance Is Truly Tested
Insurance is not tested at the point of sale.
It is tested at the moment of a claim.
For this reason, claims management sits at the center of CAN Sigorta’s 2026 vision. Faster first contact, clearer communication, and reduced uncertainty are not operational details. They are trust-building fundamentals.
A claim file is never just a file.
It represents stress, expectation, and the need for clarity at a difficult moment.
How that moment is handled defines the company.
Digital, But Always Human
Digital transformation continues in 2026, but with a clear philosophy: technology must support people, not replace them.
Online processes, digital documentation, and faster workflows increase efficiency.
Human involvement ensures understanding, responsibility, and reassurance.
Some moments require systems.
Some moments require people.
The balance between the two is intentional.
Digital Branch: From Traffic Insurance to Full Coverage
Digitalization at CAN Sigorta is focused on critical processes, not cosmetic features.
As of 2025, compulsory motor insurance and claim notification processes are fully available through the online branch. Customers can issue policies and submit claims without visiting a physical office.
At the same time, AI-supported claim file tracking is actively in use. These systems monitor claim progress, identify delays, and support transparency throughout the process.
The role of AI is not to remove human oversight, but to reduce uncertainty and maintain control.
Technology observes and alerts. Teams decide and act.
In 2026, the digital branch will expand further with the introduction of comprehensive motor insurance (CASCO) and travel insurance, allowing customers to manage core insurance needs digitally, in a clear and structured way.
Clear Standards for International Clients
North Cyprus is home to a diverse international community. Different languages, expectations, and insurance backgrounds often make processes feel complex.
The 2026 approach focuses on simplicity and clarity, regardless of nationality.
Clear explanations, accessible support, and predictable processes form a universal service standard.
Expectations may differ.
The need for trust does not.
Local Presence Where It Matters
Digital access is essential, but it does not replace physical proximity.
In line with this understanding, Çatalköy and Alsancak become part of CAN Sigorta’s service network. These locations are designed as local access points for consultation, claims discussions, and day-to-day insurance needs.
This is not expansion for visibility.
It is presence for accessibility.
Digital speed and local proximity are designed to work together.
Brand Positioning: Quiet Confidence
The 2026 brand approach is not built on loud promises or aggressive messaging.
It is built on experience.
Not being the cheapest, but being dependable.
Not selling fast, but standing firm when needed.
Not advertising claims handling, but being remembered for it.
In insurance, reputation is shaped in moments of difficulty, not in campaigns.
Institutional Memory and Team Strength
Consistency requires memory.
Clients should not need to repeat their story.
In 2026, strengthening institutional knowledge, internal ownership, and decision-making clarity remains a priority. Strong service begins inside the organization.
Empowered teams create reliable outcomes.
Looking Ahead
2026 is not defined by ambition alone.
It is defined by direction.
Growth will continue, but with control.
Technology will advance, but with human responsibility.
Innovation will be present, but without noise.
This is not a list of promises.
It is a statement of approach.
And that approach is clear as 2026 begins.