Insurance Is No Longer Just a Policy: Access, Speed, and Instant Solutions at CAN Sigorta

At CAN Sigorta, insurance is no longer defined solely by a printed policy. It is defined by access, speed, and immediate solutions.
To understand the strategy behind this approach, we spoke with Alp Can, Corporate Communications and Marketing Manager at CAN Sigorta.

“Insurance only matters if you can reach it when you need it”

According to Alp Can, the most decisive factor in insurance today is time.

“Accidents and insurance needs are never planned. People don’t say ‘I’ll come tomorrow.’ That’s why we design our services around fast access and fast solutions.”

This mindset is clearly reflected in both CAN Sigorta’s digital infrastructure and its customer communication model.

Featured Service 1: Online Motor Insurance

CAN Sigorta is among the companies that have fully digitized motor third-party liability insurance, simplifying what was once a time-consuming process. Alp Can explains the impact clearly:

“Motor insurance is mandatory, but it doesn’t have to be a hassle. With online motor insurance, our customers can issue their policy in minutes without visiting a branch or dealing with paperwork.”

Thanks to online motor insurance, customers can:

• create their policies entirely online,

• complete payment and documentation on a single screen,

• get back on the road quickly and confidently.

“Insurance is no longer something you ‘stop by for.’ It should be completed in just a few clicks.”

Featured Service 2: 24/7 WhatsApp Support Line

Alongside digital transactions, CAN Sigorta’s strongest communication tool is its 24/7 WhatsApp Support Line. Alp Can describes it not as a channel, but as a commitment:

“For us, WhatsApp is a promise. It’s the simplest way of saying ‘we are here whenever you need us.’”

Through WhatsApp, customers can:

• report claims,

• share photos and documents instantly,

• receive fast responses about all policies, including online motor insurance.

He emphasizes how critical this service is during nights and weekends:

“Sending a message and getting a real response makes people feel they are not alone. That’s where trust truly begins.”

“Digitalization does not remove the human touch”

At CAN Sigorta, digital transformation is built around speed and convenience, but never at the expense of human connection.

“Online motor insurance and WhatsApp support are products of the same philosophy. Fast, but human. Digital, but attentive.”

“Brands are remembered in difficult moments”

Alp Can underlines that corporate communication is shaped in real-life situations, not slogans.

“When a customer faces a problem, how easily they reach you and how quickly you respond defines the brand.”

“Trust requires continuity”

He concludes with a long-term vision:

“With online motor insurance we deliver speed, and with 24/7 WhatsApp support we deliver access. Our real goal is to turn these services into lasting trust.”

Through online motor insurance, 24/7 WhatsApp support, and a clear human-first communication style, CAN Sigorta continues to transform insurance from a burden into a natural part of everyday life.